Every project is different and in many ways they are the same. We always want to know who the audience is and what motivates them.
Whenever possible, it’s good to conduct research. It can be done in different ways but the intent is to understand the viewer and what compells them. Once we know that, it’s time to brainstorm.
With brainstorming, everything is fair game. We collect a wide variety of ideas that will eventually narrowed down.
Once the best idea of the video is decided, an outline is written. Sometimes the outline evolves into a script that is often read from a teleprompter. The script can be used to create a storyboard to help with the video productions.
All of these tools become guides for the video recording and editing. They help a project run smoothly and as a result save time and money.