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Surgical team in operating room during healthcare video production shoot
Nurse assisting patient in hospital room during healthcare video shoot
Photographer and crew during product photo shoot in TRUE Studios

Healthcare Video Production & Photography

Serving healthcare and medical brands in Columbus, Ohio. It’s TRUE.

The camera is the easy part. Effective healthcare communication comes from knowing that patients are the point. That’s how you decide what belongs in frame and what doesn’t. 

For over 25 years, healthcare companies have trusted TRUE Studios to produce promotional videos, clinical training videos and medical device product photography. The work is about the patients – not the camera. That’s the job. Every time. 

The Work

Healthcare Equipment Training

Capsa Healthcare CareLink brings healthcare tools to the bedside. Medical professionals are busy. This medical device training video was designed to inform quickly and clearly so they could focus on patient care. 

Health Technology

MyHealthMap helps patients make smart decisions about their nutrition and exercise. Patients can make better choices that contribute to their overall well-being. This promotional video showcases the platform’s capabilities in helping patients make better choices.

Medical Device — Patient Testimonial

Cadence Total Ankle Replacement is designed to relieve pain and restore natural joint movement for patients with severe, end-stage ankle arthritis. It’s important for people to genuinely understand what’s involved in making this kind of decision. This patient testimonial video tells the story of how the device improved her quality of life. 

Enterprise Healthcare

A Fortune 20 healthcare company has trusted TRUE Studios for over 25 years with product photography, event coverage, executive headshots, motion graphics, message conceptualization, and scriptwriting. That work is under an NDA, but samples may be provided upon request.

Healthcare Photography

Patient undergoing EKG examination
Pharmacist reviewing prescription with young patient
Journalistic photo of medical equipment in use
Safeplace Bedding safety enclosure product photography at TRUE Studios Columbus Ohio
Nurse assisting patient in hospital room
Pharmacy technician scanning medication barcode with KitCheck mobile app in clinical setting

How It Works

Understand the Objective
Why is it important to a patient? What’s the take away? Knowing this is fundamental. It makes a difference in whether the message actually lands – or gets ignored. Once that’s established, we know how to proceed. 

Execute the Plan
We may record a video at a medical facility or stage a photoshoot at the studio. The work is edited in the studio the way a clinician carefully considers a patient – always focussed on the right outcome. Once the edit holds up on its own, it’s ready for review. 

FAQs

How long does a typical project take?
It depends on the project – a straightforward medical product photoshoot might wrap up in a few days, while a full training video series can take a few months. Since there’s no handoff chain slowing things down, clients are frequently grateful for the quick turnaround and responses. 

Where is TRUE Studios located?
TRUE Studios is based in Lewis Center, Ohio, just outside Columbus. Various healthcare demonstration videos and medical product photos have been shot in the 1,500 sq. ft. studio. It’s a versatile space – designed for wide variety of video and healthcare projects. 

Can you shoot on location in a clinical or hospital environment?
Yes. TRUE Studios has shot video and photos  in operating rooms, patient rooms, and clinical training environments. We’ve even shot in some veterinarian facilities. It’s important that our gear has a minimal spatial footprint. The key is to be unobtrusive and not interfere with normal activities. 

Do you handle concept development and scripting, or just filming?
Both. Every project is different. Some clients have their concept developed and need someone to produce it. Others have a general vision but want help creating visual concepts and scripts. TRUE Studios can manage the entire creative process or simply build on what’s established. 

What if…

Meaningful healthcare communications doesn’t just happen. It deserves experience and understanding – of the work, and the people it’s for. 

Could it be TRUE?